Company Overview of Aarong


Aarong (আড়ং), a name of excellence in desi brand, was established in 1978. The organization is owned by a non-profit development agency BRAC. It is a chain of department stores mainly presenting Bengali ethnic wear and handicrafts. Aarong operates twenty-two outlets all over the country from the head office- Aarong Centre, 346 Tejgaon I/A, Dhaka-1208.

Aarong, is heading forward by the ownership of Ayesha Abed Martha Chen. She is also the founder of Aarong. Currently it is backed by a strong leadership of Tamara Hasan Abed, Managing Director, BRAC Enterprises; Mohammad Ashraful Alam, Chief Operating Officer, Aarong; Liyaqat Husain, Head of Retail; Tanvir Hossain, General Manager and Nil Ratan Karmakar, General Manager, Finance & Accounts.

Aarong, ethically made handcrafted products is the slogan of Aarong. The slogan itself declares about their signature items. There is a long list of Aarong products which makes Bengali ethnic items popular inside the country as well as all over the world. Now they are focusing on main three segments: TAAGA, TAAGA MAN and HERSTORY.

Aarong is the most popular name of promoting traditional products and designs, making the source of income of 65,000 artisans. It always holds the flag of women empowerment as 85% of their workers are women. Now a days it is one of the biggest brand names of retail industry. They are holding a huge number of workforces associated with this industry. Having more than 3,20,000 direct or indirect beneficiaries is undoubtedly an example of social revolution through the root level production.